The winners of Event TALENTS announced at EFEA

Traditionally the Europe+Asia Event Forum was closed with Event Talents Award Ceremony to honour the young specialists. Five finalists presented their unique projects to the expert jury and the winners were announced following the closed discussion. Anna Stepanova from St. Petersburg was ranked the third for her project “Energy-saving technology for indoor and outdoor lighting”. [...]


EFEA: session “How to create a successful business event? Secrets of effective promotion”

The final day of the Europe+Asia Event Forum featured a session “How to create successful business action? Secrets of effective advance”. The event aroused a keen interest among the guests and highlighted the issues of synthesis and harmonisation of cooperation between event organisers with advertising and PR agencies, as well as Mass Media. The session [...]


Plenary session “Customer and contractor: the dialogue in the same language”

On the last day of Europe + Asia Event Forum the Plenary session “Customer and contractor: the dialogue in the same language” took place. Discussion about the problems and possible solutions between agencies and customers was held during the session. Among the participants were Irina Alexandrova, Deputy Sales and Marketing Director of RESTEC® EVENTS (Moscow, [...]


EFEA Awards winners announced in St. Petersburg

Event industry leaders were announced in St. Petersburg at the official award ceremony of independent EFEA Awards. The ceremony took place in the Garden City Expocentre. Part of the Europe + Asia Event Forum (EFEA) held in St. Petersburg on 21-23 January was the official award ceremony of independent EFEA Awards. The Award is given in a [...]


EFEA: Convention bureau to foster industry development

The second day of the Europe + Asia Event Forum was marked by a session “The role of convention bureau in the industry development”. The session was attended by Gebert Janssen, Managing Director, De Feest- & Eventarchitect B.V. (the Netherlands); Miloš Milovanović, former head of Serbia CVB (Belgrade, Serbia); Ksenya Boykova, General Director, Moscow Convention [...]


EFEA: Plenary session «The role of the regional marketing in attracting investments into the economy of a region/ country»

The plenary meeting of the Europe+Asia Event Forum gave floor to a discussion dedicated to improving the image of cities and regions in order to attract investments to the economy and the role of event marketing in these processes. The participants of the meeting were Sergey Bednov, General Director, ZAO Expocentre, Sergey Aleskeev, Vice President, [...]


Business activity shows improvement at EFEA

January 22 PetroCongress Congress Centre in St. Petersburg hosted an official opening ceremony of the 4th edition of Europe+Asia Event Forum known as a one-of-a kind MICE-industry event. In his welcome speech to Forum participants Sergey Zimin, Deputy Plenipotentionary of the President of Russia in the North-West Federal District, noted that EFEA was the only [...]


Russia’s export potential as a driving force for the event industry

The first day of the 4th edition of Europe + Asia Event Forum opened with an extended session of the Chamber of Commerce and Industry of the Russian Federation dedicated to exhibition and fair business and support of manufacturers and exporters. This key event of the Forum attracted wide interest among Russian experts and specialists [...]


Business tourism growth points on the agenda of the EFEA session “Destination Marketing. Business Tourism. Two Components of Success”

Session “Destination Marketing. Business Tourism. Two Components of Success” attracted much interest of experts on the first day of the 4th Europe + Asia Event Forum. Dmitri Gavra, Chair of Public Relations at the Graduate School of Journalism and Mass Communications, St-Petersburg State University, Helen Lloyd, General Director, TMI Consultancy (London, Great Britain), Vladislav Shulaev, [...]


Representatives of World Trade Centers discussed the development of trade and economic relations at EFEA

WTC Session “Development of international trade and economic relations and the role of World Trade Centers” featured a lively discussion between representatives of World Trade Centers of various regions of Russia. Experts discussed Russia’s potential for development of international cooperation under current conditions by the example of various countries. In this regard, the President of [...]